Don’t forget to pack your sauce

tuckaway fifth

I found this ad in the July 28, 1967 issue of Life Magazine. It tickled me because – check it out – Mister Big Biznessman’s goin’ on a trip and his white-gloved honey has made sure she tucked a li’l fifth of his favorite bourbon right into his suitcase, right there next to the white shirts she so lovingly ironed (how many times must I tell you, light starch, honey – dammit, you know it makes my neck itch!).

Ya think he managed to get that by TSA in the hopes of gate-checking his bag so he could avoid the whole baggage claim circus on the far side? Did he seal it in a single, quart-sized Ziploc bag?

OH WAIT – this was the 1960s, a time when liquids in large containers could be carried willy-nilly throughout the airport. A time when flight attendants were called stewardesses and they had strict upper limits on their weight  and age… when tickets were paper – not E – and full, hot meals were served on real plates with real forks and real knives… and suitcases didn’t yet have wheels, and a fella could keep his shoes and belt ON and his party could meet him right there at the gate instead of outside the secure zone…

…it was a time when a man was a MAN and by golly, he packed his very own Tuckaway Fifth on every business trip.

Follow

Get every new post delivered to your Inbox.